KSFE Pravasi Chitty

KSFE through its glorious 50 years of service, has pioneered a crucial share in the progress and growth of Kerala along. The Chitties are age-old indigenous financial settlements that played a vital role in back boning the economy of Kerala. Our challenge was to upheave the Chitty from its popular domestic set-up to an international level targeting the Malayalees across the globe.

ClientSmart ObjectsYear2018Share:

Project Highlights

  • Social Media: Strengthening the social media presence
  • Digital Campaign: Digital campaigns to capture the attention of all demographics
  • Print ads, Videos & Activations: Multichannel solutions to reap maximum reach and results

Our Approach

We partnered with KSFE in conceptualizing and executing through multichannel strategies. 

We designed KSFE’s digital strategy so as to nurture its loyalty amongst the social media audience and ultimately turning the fans into customers and brand evangelists.

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The Result

The results speak for themselves. We are really proud to be a part of its epic success. Our digital solutions and idea engineering have transformed it to the fastest ever chitty to grab immense public participation. Thousands joined within the first five days of the official launch and it was really a ground-breaking accomplishment and a milestone in the journey with KSFE.