Entering into an already over-saturated market was itself a quite challenge for True Froot. Establishing themselves as a competitor against the dominant brands was the next. We prepared a route map and advanced digital strategy for True Froot that started from designing the brand identity and message.
We then focused on creating higher quality, well-optimised content for social media and driving outreach through targeted campaigns. Gradually Tru Froot took a foothold in the market and had a head start in digital presence.