- Brand Identity: Establishing brand identity and solidifying the brand
- Brand Story : Creating a brand story that would place the brand at people's heart
- Content & Social Media :Featuring content that goes with the brand message via multichannel marketing
- Content, Social Media, Videos & PR : Smart digital content and solutions for overall reach and ROI
Entering into an already over-saturated market was itself a quite challenge for True Froot. Establishing themselves as a competitor against the dominant brands was the next. We prepared a route map and advanced digital strategy for True Froot that started from designing the brand identity and message.
We then focused on creating higher quality, well-optimised content for social media and driving outreach through targeted campaigns. Gradually Tru Froot took a foothold in the market and had a head start in digital presence.
With increasing reach and visitor traffic every month; Tru Froot started to make more revenue and following. We are still overjoyed and proud to see Tru Froot winning the hearts of people so quickly.