Inspiration evolves from a deep understanding and empathy. So, whatever we do, we begin with a conversation with the Client – to understand his persona, pain points and aspirations. Based on conversations, creative brief and brain storming we arrive at the best possible approaches to drive the brand forward.

In order to validate the approaches, our team does a deep dive into market analysis, competitive analysis, persona identification, customer profiling and brand journey. We gather enough intelligence through stakeholder conversations, creative brief, primary, second surveys and dipstick analysis. On the basis validated information and actionable intelligence, we develop a positioning strategy that defines short term, medium term and long-term roadmap for the brand.

Based on the positioning strategy, we work on the ideation. We develop multi – channel, multi – format brand strategy based on the creative brief. Along with the Client, we co – create messaging for various channels, identify the most effective channels based on customer persona and develop budget framework to optimise ROI. We create campaigns and work with clients to continuously iterate and refine them based on client feedback and A/B testing

Our team of multi-channel experts develop multi – format content and launch it through various channels. They constantly monitor the performance of the campaigns and iterate continuously to deliver the best ROI. The team reviews ROI report continuously, gathers feedback and make on the go iterations. The Clients are served with periodical ROI reports of the campaign and we ensure absolute transparency and clarity.