We wanted our social media outreach efforts to boil down to one single thing; ”the best and affordable online learning app for Kerala high school students”. In an industry of cutthroat competition, our first task was to familiarize the brand with potential clients. We ran extensive research to get valuable insights about the potential audience and clients.
With all these insights in hand, we structuralized a strategy for Outclass. Our cutting edge solution was to multiply the reach through multichannel advertising. We were able to double the traffic and increase social media interaction through presenting outclass to the audience through content and stand out designs created based on customer persona.