Benefits of digital transformation
To stay competitive and relevant, it is imperative for organizations to transition to digital transformation. Success will follow the businesses that ensure their workforce is skilled in the best practices of digital technology. Moreover, this transformation must be wrapped into companies’ legacy and processes. It needs to championed by leadership to have maximum impact.
According to McKinsey, the success factors in customer experience in the transformation process are:
· Design and digitize customer journeys
· Increase speed and agility in insights
· Achieve customer adoption of digital customer journeys
· Develop agility in delivering journey transformations
Improve Customer Experience
Digital transformation’s main concern is using technology to enhance the overall customer experience. By shifting focus and paying more attention to what customers want, service is improved consistently across all touchpoints and channels with ease.
Increased agility and innovation
By eliminating the dependence on old legacy IT systems, slow the learning curve of employees, transformed businesses make themselves more ready and responsive to current market trends and demands.
“When digital transformation is done right, it’s like a caterpillar turning into a butterfly.” — George Westerman (MIT principal research scientist and author of Leading Digital: Turning Technology Into Business Transformation)
Better Business Productivity
Digital transformation helps businesses to do more with less. From IoT-enabled tracking to automated production lines, artificial intelligence, to predictive maintenance, businesses can achieve better results by employing fewer resources and manpower.
Derive Insights
One of the great benefits of going digital is the ability to track metrics and analyze the data that is gained during the digital marketing efforts.This will enable hyper-personalization, relevancy, real-time feedback and agility.
For most companies, digital transformation is too complex to handle alone — 88% rely on third-party providers for at least one component. One such company to rely on is Experion. Experion has helped Enterprises and early-stage companies to be resilient, guiding their digital transformation journey leveraging the latest digital technologies. Experion’s team of specialists has enabled global clients to handle the dynamic business scenarios, enhance productivity, improve quality of service & offerings, and assisted them in intelligent decision making.
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