- Brand name
- Brand identity
- Branded interiors
- Branded accessorie
We thought more from the perspective of soul bites than usual bites. Hence our design was inspired by emotions such as love, joy, surprises and celebration. The layers were conceptualised as visual metaphors for the business, and colourful strokes depicted layers of various emotions.
The colours were simple brush strokes in Pantone shades which are delicious and mouthwatering as well as soul-filling. The same elements were tactfully used to create a heart-winning branded environment, collateral, package design, accessories and other stationery.
Imtell designed and executed end to end branding including logo, package printing, uniforms, branded shop interiors and so on, and the concept has contributed to the accelerated brand establishment and traction.