Aster Medcity, Kochi

Aster Medcity is one of the best and most advanced healthcare destinations in India. This world-class hospital provides holistic treatment with a multidisciplinary approach. As a frontrunner in healthcare, Aster Medcity wanted to collaborate with Imtell to enhance thier multi channel presence as the most trusted hospital in Kerala.

ClientAster Medcity, KochiYear2020Share:

Project Highlights

  • Digital media: Topical, authentic and resourceful social media content, paid campaigns and landing pages
  • Print Ads : Informative and attention grabing print campaigns
  • Videos: Videos: Digital first videos for accelerating engagement
  • Digital Campaigns : Targeted campaigns for better engagements & ROI
  • Activations: Topical campaings for increased brand engagement and audience connect

Our Approach

Using our unique expertise in managing multi – channel healthcare marketing, we designed a marketing plan to enhance the reputation and authenticity of the Aster Medcity. Collaborating and conversing with the Aster team at every step, we developed a strategy that involved redesigning and streamlining the existing digital strategies with high-quality content and designs. Our solution was to create a digital media presence that complements Aster Medcity’s existing reputation while significantly improve their engagement and brand awareness. 

 We also envisioned establishing a powerful brand image in all age-region groups by stand-out print ads and informative advertorials. Another tricky task was to deliver medical content most appealingly and interestingly. Additionally, we also increased mindshare through topical activations and campaigns.

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The Result

Digital channels were updated and modified to suit the customer persona and content requirements. In addition to relevant demographic targeting, page engagement campaigns and timing of posts, we also channeled our efforts into positioning the brand as the top healthcare provider and highlight their solid performance and dedication during the Covid 19 pandemic.