Indian Medical Association, Kerala Chapter
IMAlive is a Digital health platform conceptualized and developed by Imtell and owned by Indian Medical Association, Kerala. The objective was to serve public with authentic and relevant health information validated by Doctors and prevent the spread of fake health news and information via digital channels.. IMAlive has shouldered the responsibility to share with people of Kerala the right information in times of flood, disease outbreaks and fake health alerts. IMAlive during active years could attract 5.0 lakh viewers and 30.0 lakhs page within 2 years. The success of IMAlive lies in the fact it brings together under one roof best minds from health, technology, branding and digital space